CEO, Scott Griest, On Using Social Media To Evaluate Small Business

Orange County Register reporter interviews our CEO of American Finance Solutions, Scott Griest on how Social Media & ratings are being utilized in credit evaluations for Small Businesses.

Here is an excerpt:

“If on social media (customers give) five stars for a new chef and they need money for new marketing, then that’s good sign,” Griest said.

Business owners who demonstrate good social-media standings, in turn, can be rewarded with better cash-advance terms and access to additional funding, said Griest, who declined to give specifics on his privately held firm’s vetting process.

To read the full article click here.

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